Level 7
Scope: Point of Purchase
My concept behind this POP was to market chocolate covered espresso beans in a way that would catch your eye when you would be standing at a counter. Level Seven is to act as coffee strength levels, these beans are not only whole but covered in chocolate which gives the consumer and extra few levels of caffeine/sugar.
While researching I noticed that the majority of POPs regardless of the manufacturer, all had the same basic shape, rectangular and with a step. I wanted to create a box that was an odd shape, making it stand out on the self, compared to the others. Most of the POPs I saw were full color and kind of blended in with all the others, I want to use two colors to make a bold impact.
Not only did I want to make an unique shape, I also wanted to incorporate the “L” in level and the ”7” in seven. Forcing these two characters together creates a angular shape.
