Humane Society of Carroll County
Scope: Corporate Brand Identity
Update the brand identity for The Humane Society of Carroll County, MD. This is a non-profit organization focused on the prevention of lost, abused or misplaced animals. Their goal is to promote pet adoption and provide a low cost spay and neuter facility in an effort to keep the unwanted animal population down. Therefore, while designing, I wanted to use only one color to keep the cost at a minimum for the client. I visited the location for inspiration and found them to be on 20 acres of land nestled back in the woods. I immediately saw myself using the color green. When creating the logo I used the block letter forms in an upward angle to represent a house or barn, making it feel welcoming.
